What is SEO? – SEO Explained

Search engine optimisation considers what people will search for on the Internet and makes sure that your site has content needed to match these searches. SEO is performed in house by companies or freelancers like myself who are paid by clients to optimise their websites. The idea of SEO began in the mid 1990’s when site owners started to recognize the value of having their websites highly ranked.

What do SEO’s do?

First and foremost SEOs learn and understand how search engines work, how they determine what web pages should rank highest for a given search query. SEO is evolving all the time as search engines get better at implementing their algorithms. SEO’s carry out on-site SEO and off-site SEO in the form of link building.

On-site SEO

SEO’s will do onsite work which is making a website more crawl-able and search engine friendly. Ensuring the use of proper page titles and keywords, making the navigation easy to crawl by the search engines and visitors. “Spiders” are web robots that explore the web via links to create an index. If they can’t find your pages, they will not get indexed, which means they won’t get found on the internet.

Off-site SEO

Off site techniques primarily focus on link building. The basic of SEO is working both on-site and off-site which trying differing techniques to help the search engines rank their site high.

SEO should be performed in what is known as a white hat manner. This is a technique demonstrating the good design and structure of a website and using Googles guidelines. White hat techniques produce search engine ranking results that last. It is summed up as creating content for users and not for search engines only after this is done can search engine spiders really find the website

How Google works?

Basically googlebots crawls links on webpages to find new pages and puts them in the index which then anlaysis the text. When a query is passed (someone types something in google) the query processor will compare your search query to the index and then lists pages it belives are most relevant.

SEO is the engine of any website

SEO is like the engine of any website. Without it your site will not be found in google an will not drive much traffic. Paying for a website without SEO is like buying a car without an engine. It might look nice and pretty but it wont go!