“Using Ethical SEO, is one of the best decisions we have made in
our business”
- Rich Haynes

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“Ethical SEO managed to get my
site from nowhere onto the first
page of Google with our three
main keywords within 3 months“
- Sue Aitken

Link Building

Link building is an essential part of the success of any website. Link building is the process of getting links from other sites to your own site. Search Engines give more importance to websites that have more inbound links and therefore rank those sites higher in their Search Engine Result Pages (SERPS).

Getting inbound links (links from other websites) not just helps you in achieving top rankings but also increases your site traffic and popularity.

What is PageRank?

PageRank is the measure of importance Google assigns to a Web page on a scale of 1 to 10.

Google’s founders, Sergey Brin and Larry Page, formulated a Search Engine algorithm that shifted the ranking weight to off-page factors such as inbound links. They developed a formula called PageRank, in which the algorithm counts the number of sites that link to a page and then assigns the page an importance score on a scale of 1-10. The higher the number and importance of sites that link to your page, the higher the PageRank of your webpage.

PageRank in Google's own Words

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