Lean how to be number 1 on Google
Everyone who has a website wants to be number 1 on Google for their chosen key words/phrases and it is possible, it just takes time and lots of hard work. The reason we all want to come up of the front page of Google is because Google is the most powerful search engine on the internet and delivers the most relevant search results.
So how is is done? Simple, just be the best! So how do you be the best? Read on…
Being number one for your chosen keywords is all well and good but what if nobody uses those search keywords? It is very important to research and identify key phrases that for one are not too competitive and two, what people will write into Google. For example if you have a hair salon and wish to come up on the front page for the words ‘hair salon’ it will take a lot of time and hard work as there are 8,390,000 results on the day of writing this. However if you think locally, say your hair salon is in Halifax, West Yorkshire then you should be trying to target ‘Hair salon in Halifax, West Yorkshire’. This produced 121,000 results which is much more attainable. It is much easier to get your site on the front page for search phrases of 3 or 4 words than it is for just 1 or 2 words.
Create Pages for each Keyword/Phrase
If you want to come up for keywords such as “women’s Shoes” make sure you have a page on your site called women’s shoes. Sounds obvious. but there are some many webpages out there with the title of the business name, and headings like “Welcome to…(business name)… “. Search engines search for page titles and headings and text on your site so if your pages are titled with your business name on every page and not your key phrases your site will not rank high.
Adding content is an important aspect of search engine marketing. Google loves websites that have new and unique content added to the site regularly. This might sound daunting but it really is not. A blog is an great and easy way for you to add new content and is great for driving visitors. If you are trying to target local traffic in your county you can start off by writing pages about each town, like I explained earlier. You will soon build up your site and before long your site will be 100’s of pages and be very authoritative and relevant within your chosen filed.
As well as strong keyword rich text you also need links into your page from other relevant sites. Every web page gets to vote for other webpages. Strong links/votes from other relevant authoritive websites is what makes your site popular and authoritive in the eyes of Google. It is just like being popular at school, if you are friends with the “cool kids” you get credibility. However It is not just about how many links or friends, but the quality of them. One way to explain this is by using the friend example: Ann has 50 friends and Tina has 20. You would think that Ann is the more popular (so in website terms would rank higher), but one of Tina’s friends is the one and only Madonna. This makes Tina the more popular because she has a really credible friend who is far more popular than Tina or Ann put together. Tina is getting a massive vote by being friends with Madonna. In website terms if your site is say a music site, a strong link/vote would be from the radio1 website.
Finding links can be time consuming but there are some short cuts. There are a few strong directory sites which Google likes so being listed in these is a big boost. Yahoo Directory, DMOZ, Business.com and Best of the Web are some of the top ones, but they cost up to $299.
Another way of getting links is to write articles about your subject and post them around to some of the strongest articles sites. Ezinearticles.com and articlesbase.com are two of the best, but there are hundreds more. You can actually buy software which actually posts the articles to hundreds of sites in one go. Potentially this can be a way of getting hundreds of links with quite little effort. This is the reason behind this article. This article is relevant to the page I am trying to promote. At the bottom of the page will be a bio with a link to the page I am trying to promote.
Be the Best
Try to be the best in your industry. If your up against some strong competition that has been around a while try and offer products and services that your competitors aren’t. Be unique in some way. Stand out from the crowd and be the best. If you do that and make your site the best you wont even need an SEO campaign to be top in Google, people will naturally want to link to you.
• Do search phrase research
• Write relevant keyword rich text.
• Get links (be popular) in to your website from authoritive sources.
• Write articles linking to your site and post on as many article directories as possible, remember the all important link back to your page.
• Be the best!
If you do all of the above you should start to see an improvement in your rankings and traffic. Having hundreds of hits each day sounds great but if the conversion rate is low they are all wasted hits. What I mean by conversion rate is that if only 2 out of every hundred hits actually buy a product or call you for a quote then there is little use of those hundreds of daily hits and your rankings. First you need rankings, then you have clicks, then you need conversions. So before embarking on search marketing I would make sure your site is the best it could possibly be. It might be worth a re-design to make it more search engine friendly.
Contact me to find out why your site is not coming up in the search engines I will reply with a quick analysis of your website and tell you why it’s not showing and how to rectify.