Over the years I have noticed my clients tend to ask the same questions. So rather than repeating myself I have set up this page. Below are some answers to some questions I get asked all the time…
Why am I seeing different results when I search for the same keyword?
There are multiple datacenters which aren’t always in synch. Therefore the same search can give different results. This is the same for all search engines.
My site has fallen a few places, what’s going on?
This could be a number of things, you could be just viewing a different set of results. Google has many data centres and they are not all in sync. It could be your competitors have a larger marketing budget and are having more SEO work than yourself. SERPS are like the stock market you don’t know if your site will go up or down, and it’s all perfectly natural.
Why are blogs so great for SEO?
Having a blog on your site can be a great SEO boost because they offer fresh and unique content. Search engines love new content and if you have a blog on your site and populate it regularily with unique content the search engines will come along and index it regularily.
Can search engines index dynamic urls?
Dynamic urls are less of a problem to search engine these days as long as the pages themselves are optimsed well. Search engine friendly urls do look nicer and offer the search enigne a clue to what the page is about, however as long as the CMS (content management system) doesn’t put more than 3 parameters in you shouldn’t have any problems.
How long does it take for SEO results to kick in?
This question is like “how long is a piece of string”. It could be anywhere from 2 weeks to a few months. This is dependent on your competition and how much work is being carried out, also how often search engines update their index. What takes time is for links to get indexed. When I submit your website to directories these sites can take as long as 4 months to accept links. What is important is consitancy. There is little point have a couple of months work done then stopping. SEO should be part of your ongoing marketing budget. A couple of hours a week of SEO could be all your need. After 6 months to a year you will really notice the traffic and benefits of SEO.
Can you guarantee a number 1 position in the search engines?
Nobody can guarantee a number 1 position for a given keyword phrase in the organic search engine result pages(SERP’S). There are simply too many factors beyond anyone’s control – the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web.