How to be number one on Google?

Everyone who has a website wants to be number 1 on Google for their chosen key words/phrases and it is possible, it just takes time and lots of hard work. The reason we all want to come up of the front page of Google is because Google is the most powerful search engine on the internet and delivers the most relevant search results.

Keyword Research

Being number one for your chosen keywords is all well and good but what if nobody uses those search keywords? It is very important to research and identify key phrases that for one are not too competitive and two, what people will write into Google. For example if you have a hair salon and wish to come up on the front page for the words ‘hair salon’ it will take a lot of time and hard work as there are 8,390,000 results on the day of writing this. However if you think locally, say your hair salon is in Halifax, West Yorkshire then you should be trying to target ‘Hair salon in Halifax, West Yorkshire’. This produced 121,000 results which is much more attainable. It is much easier to get your site on the front page for search phrases of 3 or 4 words than it is for just 1 or 2 words.

Link Popularity

As well as strong keyword rich text you also need links into your page from other relevant sites. The more links in from other relevant sites is what makes your site popular in the eyes of Google. Finding links can be time consuming but there are some short cuts. There are a few strong directory sites which Google likes so being listed in these is a big boost. Yahoo Directory, DMOZ, Business.com and Best of the Web are some of the top ones, but they cost up to $299.

Another way of getting links is to write articles about your subject and post them around to some of the strongest articles sites. Ezinearticles.com and articlesbase.com are two of the best, but there are hundreds more. You can actually buy software which actually posts the articles to hundreds of sites in one go. Potentially this can be a way of getting hundreds of links with quite little effort. This is the reason behind this article. This article is relevant to the page I am trying to promote. At the bottom of the page will be a bio with a link to the page I am trying to promote.

Content

Adding content is another important aspect of search engine marketing. Google loves websites that have new and unique content added to the site regularily. This might sound daunting but it really is not. A blog is an great and easy way for you to add new content and is great for driving visitors. If you are trying to target local traffic in your county you can start off by writing pages about each town, like I explained earlier. You will soon build up your site and before long your site will be 100’s of pages and be very authoritative and relevant within your chosen filed.

To summarise:

• Do search phrase research
• Write relevant keyword rich text.
• Try to get links in to your website from authoritive sources.
• Write articles linking to your site and post on as many article directories as possible, remember the all important link back to your page.
• Add content.

If you do all of the above you should start to see an improvement in your rankings and traffic. Having hundreds of hits each day sounds great but if the conversion rate is low they are all wasted hits. What I mean by conversion rate is that if only 2 out of every hundred hits actually buy a product or call you for a quote then there is little use of those hundreds of daily hits and your rankings. First you need rankings, then you have clicks, then you need conversions. So before embarking on search marketing I would make sure your site is the best it could possibly be. It might be worth a re-design to make it more search engine friendly.

Contact me

Contact me to find out why your site is not coming up in the search engines I will reply with a quick analysis of your website and tell you why it's not showing and how to rectify.